Established in 1997, Liberty Life is a family-run advice firm dedicated to helping families achieve financial security and freedom.
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Meet our Team
James Gray
Director, Financial Adviser
James Gray is a qualified and licensed Financial Adviser with over a decade of experience in the New Zealand financial services industry. He brings deep expertise across investments, risk management, KiwiSaver, and holistic financial planning.
A proud husband and father, James Gray understands the real‑world pressures clients face — career, family, uncertainty, and the desire to create a meaningful life. His approach blends technical skill with empathy, education, and clarity.
As the Director and co‑owner of Liberty Life, he is committed to integrity, continuity, and delivering advice that genuinely changes lives for the better.
Tania Gray
Director, Client Success Manager
Tania wants to see you take the reins on your life and move forward in living your best life. As your customer success manager, Tania’s primary role is to help you through our unique processes and set you up for success. Accountability and making a difference in your life are fundamental principles underpinning her approach. A dedicated wife and mother, Tania believes we architect our lives. Create and live your best life today.
Our Mission
Our mission is to make a positive impact on the lives of our clients by helping them build financial resilience for themselves and their families. We aim to simplify complexity, reduce anxiety, and empower you with personalised, unbiased advice.
We believe money is an enabler — a tool that allows you to live with meaning, purpose, and freedom. Your plan should reflect the life you want today and the legacy you want to leave tomorrow.