Established in 1997, Liberty Life is a family-run advice firm dedicated to helping families achieve financial security and freedom.

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Meet our Team

James

James Gray

Director, Financial Adviser

James Gray, a licensed Financial Adviser with over 15 years of experience in the New Zealand financial services industry.

James specialises in helping clients navigate complex financial decisions and turn them into clear, practical strategies.

As a husband and father, he understands the real-world challenges of balancing family, career, and financial responsibilities. His advice is grounded in this perspective—focused on creating structure, simplicity, and long-term confidence.d father,

 
Tania
 

Tania Gray

Director, Client Success Manager

Tania wants to see you take the reins on your life and move forward in living your best life. As your customer success manager, Tania’s primary role is to help you through our unique processes and set you up for success. Accountability and making a difference in your life are fundamental principles underpinning her approach. A dedicated wife and mother, Tania believes we architect our lives. Create and live your best life today.

 

Our Mission

Our mission is to make a positive impact on the lives of our clients by helping them build financial resilience for themselves and their families. We aim to simplify complexity, reduce anxiety, and empower you with personalised, unbiased advice.

We believe money is an enabler — a tool that allows you to live with meaning, purpose, and freedom. Your plan should reflect the life you want today and the legacy you want to leave tomorrow.